The Ernie Els Collection
The Ernie Els Collection is built around soft colours with a distinguished look to the silhouette & luxurious feel comprising the first collection bearing his name.
The Ernie Els Collection is made up of luxury garments characterizing the style of the ‘Big Easy’ and worn by the legend himself.
The Ernie Els Collection was launched in his home country, South Africa, and went into stores in January 2013. Every store was immediately impressed and bought in, and the product sell-through has proven to be some of the best we have seen in any brand this year. There are now 50 stores in South Africa carrying the Ernie Els Collection.
As an exceptionally proud South African, it was important for Ernie Els to have a South African-made collection that characterized his personal taste in quality and style. In a beautiful and diverse African country, with many challenges and opportunities alike, it has always been important for Ernie to be creating opportunity and giving back to the community that he grew up in and loves so fondly.
These garments are currently all manufactured in South Africa, but plans are afoot to develop a global footprint over the next few years.
The range is built around soft colour pallets, a more conservative, distinguished look to the silhouette, and a luxurious feel with a slight sheen to the fabric comprise the first collections bearing his name. Ernie Els himself has made it clear to those involved that only the highest quality materials are used that are luxurious, moisture wicking and have an element of spandex. These qualities provide comfort, temperature regulation and flexibility.